5 Questions to Ask Before Hiring a Magician:
Please tell me about your show.
The answer should be on the tip of their tongue and be delivered in an articulate and enthusiastic manner. They should sound like they love what they do. Wayne Dyer says that “you should love what you do and sell your love”. Your magician should sound like they love what they do. Their job is to create joy, wonder and laughter—what’s not to love?
How do you handle hecklers?
This is a rare but existing issue for all entertainers. Your magician should have a ready answer to their approach to handling hecklers. The better magicians will likely answer, that because they keep the children entertained; they rarely have to deal with hecklers. The great children’s magicians will tell you that they incorporate a positive acknowledgement system to encourage the correct behavior. For example, a very simple technique is to ignore the heckler while acknowledging the children that are participating appropriately. Someone once said, “You get what you put your attention on”, and this approach is very effective with children.
You are purchasing a fairly simple service and a small business or individual proprietor has the ability to control all aspects of delivery and customer satisfaction. A confident magician will offer a bullet proof guarantee. The best entertainers can happily offer a guarantee—their show and services are so good—that their clients never have cause to exercise a guarantee. The very best people will happily refund your money, if they are somehow unable to deliver on their promises. The whole point of having a business is to deliver value—and then—and only then—receive value in return.
How many shows do you perform a year?
In his wonderful book “Outliers”, Malcolm Gladwell talks about the “10,000 hour rule”. The general idea is that it takes about 10,000 hours to achieve mastery in any area. The interesting synergy is that the best magicians have the busiest schedule AND the magicians with the busiest schedules improve the fastest. Look for magicians that are doing about 200 shows or more each year. If they’re doing 200+ shows a year, their show is on point, in demand and on the road to mastery.
How many of those shows are performances for people who have already seen you?
Every business needs to have a flow of repeat and new business, but bad magicians are never asked to come back for a repeat performance. Look for a magician that gets a good deal of business from sources like:
- People who have seen them perform at a party.
- People that were referred to them by someone who previously hired them or saw them at a party.
- People that have hired them for the 2nd, 3rd, 4th time (etc.).
A great magician gets a steady stream of business from the above list!
Courtesy of Cesar The Magician, New Jersey's Premiere Children's Entertainer.